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Just The Right Pressure

Five times the visibility in month two.

Exterior cleaning · Austin, TX · 2026

Google search impressions, month 1 to month 2
433 → 2,200
Average Google position, month 1 to month 2
34.4 → 26.3
On Google for the business name
#1
Just The Right Pressure website, home page

The challenge

Just The Right Pressure does pressure washing and soft washing for homes and businesses across greater Austin. The owner, Nathan, is a firefighter.

Austin has a lot of pressure washing companies, and some have hundreds of reviews. Customers look for a reason to trust one over another, so the site had to lead with credibility and real proof.

What we built

  • Six city pages

    Austin, Round Rock, Cedar Park, Georgetown, Salado and Westlake, each with local details and footage from jobs there.

  • Nine service pages

    From house washing and roof washing to commercial pressure washing and rust stain removal.

  • Published prices

    A pricing page with real price ranges. Most pressure washing companies in Austin do not publish theirs.

  • Proof from his own jobs

    A looping homepage video, short clips from real jobs, and before and after photos, including a Westlake driveway and walkway.

  • Firefighter-owned, up front

    Stated near the top of the homepage, with a senior discount listed on every page.

  • Tracked leads and local search

    Tap to call and a quote form with tracking, a managed Google Business Profile, local and first responder directory listings, seven blog articles and monthly reports.

Results

The site went live in July 2026 and we have managed it every month since. In the first month the homepage was not in Google yet. Figures come from his Google Search Console.

  • Search terms the site ranks for went from 4 to 11 in two weeks of September.
  • His Georgetown city page reached position 18 for “georgetown pressure washing”, the site’s first ranking for a service and town search.
  • Clicks from Google went from 4 to 10 in the second month.
  • The weekly average position kept improving through September, from about 30 to about 18.

Figures as of September 2026.

Business
Residential and commercial pressure and soft washing
Market
Greater Austin
Site
32 pages, including 6 city pages and 9 service pages
Engagement
Custom build, managed monthly since launch
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