Websites, appsand the systemsbehind them.
We design and build websites, web apps and the custom software behind them, get them found on Google and in AI search, then keep improving them month after month. You work directly with the two founders doing the work.
Websites
Every site starts from a blank canvas and is built by the people you talk to. It loads fast on any phone and is ready for search on the day it launches.
See client websitesWhat's included
Art direction and design
Custom type, imagery and a visual world built around your brand and the people who buy from you.
Purposeful motion
Scroll stories and interactions that make the work clear, with calm alternatives on phones and for reduced motion.
Copy for every page
Written around how your customers search, compare and decide.
Mobile-first layouts
Most of your visitors arrive on a phone, so that is where the design starts.
Speed
Lean code without page-builder weight, measured and tuned against Core Web Vitals.
Brand identity
Logos, rebrands and the visual system that carries across every page.
Photo and video for the web
Edited, compressed and sized so it looks sharp and still loads quickly.
Launch setup
Domain, DNS, hosting, Google Analytics and Search Console, all handled for you.
Lead tracking
Call, text and form tracking, so you can see which pages bring in the work.
Apps and dashboards
Web apps, dashboards, admin consoles and internal tools, designed around the job people do in them. We run our own studio on a CRM we designed and built.
See our product UIWhat's included
Product design
Flows and screens mapped from the real task, with every state designed: empty, loading, error and no access.
Dashboards and consoles
Tables, filters, detail panels and review queues that make a complicated job clear at a glance.
Web apps
React apps that work on any screen size and can be installed on a phone or laptop.
Approvals and history
A person reviews what matters before it happens, every change keeps a reason on record, and it can be rolled back.
Component libraries
Reusable components with Storybook stories and automated tests, so each new screen ships faster.
Accessible by default
Keyboard paths, visible focus and WCAG 2.2 AA checks built into every screen.
Custom software
The backend behind the screens: APIs, databases, integrations and automations, built around how your team already works.
What's included
APIs and databases
A clear data model and the API your app and website read from and write to.
Integrations
Connect the tools you already use, such as forms, calendars, email and your CRM.
Automations
Scheduled jobs that prepare the work for you, then wait for a person to approve it.
Lead and customer tools
Capture, route and track leads from your website into the system your team works in.
Sign-in and access
Accounts, roles and records of who changed what, kept simple and checked before launch.
Yours to keep
Documented, tested code you own, so any developer can pick it up later.
Search, including AI search
SEO is built into the site from launch, then worked on every month. That now includes the AI assistants people ask for recommendations.
What's included
Technical SEO
Sitemap, robots.txt, canonical tags, structured data and indexing, set up correctly.
On-page SEO
Titles, headings, internal links and copy built around the phrases your buyers use.
AI search visibility
FAQ schema, explicit service data and consistent business facts, so ChatGPT, Perplexity and Google AI Overviews can read your site and cite it.
Local and multi-location
City and service pages with real detail for each place, plus Google Business Profile setup and management.
Reviews and citations
A simple way for happy customers to leave a review, and consistent listings across the directories Google cross-checks.
Content
Articles written around the questions your customers type into Google and ask AI assistants.
Research and tracking
Keyword and competitor research, then monthly rank tracking so you can watch the movement.
Link building
Links from relevant sites for brands competing in crowded markets.
Care and partnership
After launch we keep the site fast, secure and current, and keep improving it. Once a month we sit down with you, go through the numbers and choose the next target.
What's included
Hosting and security
Managed hosting, security certificates, malware monitoring and uptime checks around the clock.
Backups
Regular off-site copies of the whole site that we can restore from.
Updates on request
Send edits as they come up, and we make them for you.
Reporting
Traffic, rankings and leads in plain English, with what changed and why.
Strategy calls
A monthly call to review results and set what we go after next.
Conversion work
New landing pages and recommendations based on how visitors actually move through the site.
Call attribution
Tracked numbers that show which page, search or campaign each call came from.
Direct line
You reach Madeleine and Marquis directly, every time.
How a project runs, from the first call onward.
- 01
Discovery
A call about your business, your buyers and what the current site does for you. We leave with a scope and a timeline.
- 02
Design
We design the key pages first. You react, we refine, and nothing moves forward until it feels right.
- 03
Build
We build out every page, write the copy and wire up search, analytics and tracking.
- 04
Launch
We handle the domain, hosting and Google setup, then check every page on real devices.
- 05
Grow
Monthly work on rankings, content and conversion, reviewed together on a call.
Questions
The ones we hear most before a first call.
Do you build apps and dashboards, or only websites?
Both. We design and build web apps, dashboards and internal tools, and the backend behind them. The Product UI page shows the CRM we run M Studio on and a working console concept.
Can you guarantee a first-page ranking?
No one can honestly guarantee a ranking. Google and the AI assistants make that call. We control the work that moves it: a fast, well-structured site, content built around real searches and steady monthly improvement. You see the numbers every month.
How long does SEO take to show results?
Timing depends on your starting point, competition and how Google indexes the site. Competitive searches require ongoing work. We track impressions, clicks and rankings so you can see progress without a promised deadline. See month-by-month numbers from two new sites.
How is a project priced?
Every project is scoped around what it involves: page count, features, content and how much ongoing work you want from us. The first call covers scope, a target timeline and price range. We send a detailed quote afterward.
How long does a build take?
It depends on the size of the site and how quickly content and approvals come in. Your launch date is agreed before we start, alongside scope, content and approval responsibilities.
Do you work with agencies?
Yes. We can take on design, build or search alongside your team. Tell us how you work and we will fit around it.
Do you only work with Austin businesses?
No. We are based in Austin and work with brands anywhere in the US over video calls and shared files.
Do we need ongoing care after launch?
You own the domain and the site. Hosting is included while you are on care, and care keeps it fast, secure and improving. If you prefer to run it yourselves, you can move it anytime and we hand everything over cleanly.
Tell us where the brand is headed. We will show you how the site gets it there.
Book a call